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Food Service East Magazine Interviews AIS Media Inc. on Restaurants Benefiting from Internet Marketing. August 30, 2007 AIS Media Inc. CEO, Thomas Harpointner, was interviewed by Food Service East Magazine to discuss the exploding trend of restaurants taking advantage of Internet marketing to drive in business. His statements included: Traditional advertising, says CEO Thomas Harpointner, “is reaching a diminishing market. Email and cell phones are overtaking most venues of communication and an email campaign is far more effective than telephone book advertising.” Technology, he points out, “is changing the restaurant industry completely. Email is the most common way of communicating today.” A restaurant email with a promotional coupon can be stored on a PDA and shown at the restaurant, or the promotion can be text messaged to a cellular phone. “This will grow,” he predicts, “because consumers are driving it.” To read the full story visit: Restaurants Take Message to Cyberspace ( 4MB .pdf) About AIS Media © 2007 AIS Media, Inc.
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