April 28, 2008

AIS Media CEO, Thomas Harpointner, was interviewed by DM News to discuss how businesses can build their lists cost-effectively using co-registration. His statements included:
The primary challenge is to find Web sites that have a similar audience that the advertiser is interested in. If someone publishes a financial newslet­ter, for example, it would be great to get their co-registration offer on TheStreet.com — although it might be very expen­sive to do so since it's a high-traffic por­tal. Another option in this case would be for co-registration offers to show up in complementary financial newsletters that don't directly compete with the advertiser's service or offering.

Free ways to get co-registration deals include looking for co-operative efforts between competitors, or paying a low price or establishing a barter deal with an e-zine or portal to get listed.

To read the full story visit: Build Your List with Co-Registration

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.