August 20, 2008

AIS Media CEO, Thomas Harpointner,was interviewed by The Bergen Record to discuss reasons why retailers are focusing on online marketing efforts this back-to-school season with so many consumers hitting the Web for discounts and the majority of their shopping. His statements included:

Retailers also are using their online resources to lure shoppers into their stores, said Thomas Harpointner, chief executive officer of AIS Media, a Georgia-based provider of professional e-mail services. He said there has been a 42 percent increase in commercial e-mail from retailers to consumers over the past year as retailers send target coupons and discount offers to shoppers.
"Parents are less likely to purchase clothing for their kids online," Harpointner said. "They want kids to be able to try these clothes on to make sure they like them, to make sure they fit. So very savvy retailers are using e-mail newsletters and e-mail coupons, not to drive Web-site traffic, but to drive in-store traffic."

To read the full story visit: North Jersey merchants work discount strategies for back-to-school season

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.