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bMighty Magazine Interviews AIS Media regarding Online Marketing for Small Businesses March 19, 2008 AIS Media CEO, Thomas Harpointner, was interviewed by bMighty Magazine to discuss reasons why small businesses can no longer afford to ignore online marketing and the benefits the Internet poses for small businesses. His statements included: T.H.: In 2008-2009, we'll see more companies get into online advertising. [Online advertising] is easier for smaller companies. They can do things more quickly. I see smaller companies using e-mail to test different prices. They do e-mail campaigns to blast best prices and they can see what works and what doesn't. Smaller companies have to be more efficient. They're moving online because they can't afford not to. It's less than a cent per e-mail -- they can't afford to do postal [campaigns]. According to the Direct Marketing Association, e-mail marketing delivered $51.45 ROI for every $1 spent. It's an amazing return on investment. Of course, some will do better, some will do worse. Catalogs historically average ROI of $7.20 per $100 spent. From a financial standpoint, if a [smaller company] has to choose one or the other, they will choose e-mail. To read the full story visit: Q&A: Online Advertising the Smaller Business Way About AIS Media © 2008 AIS Media, Inc.
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