May 13, 2008

AIS Media CEO, Thomas Harpointner, was highlighted by SmallBizResource on the topic of the recent postal rate hikes’ effect on businesses. His statements, drawn from his recent radio show interview with Small Business Advocate Radio Network, included:

Besides, postal mail isn't any more effective than e-mail, which costs about a penny a piece, according to Thomas Harpointner, CEO of AIS Media, an Atlanta-based company that works with SMBs to use the Internet and digital marketing to grow.

"The selling proposition of spending a penny vs. spending 42 pennies to reach that same customer is almost a no-brainer," he said in a Small Business Advocate radio interview. "We're finding that businesses that don't use e-mail to reach their customers typically don't know how to go about it. They don't have the technical capabilities in-house to launch and manage an e-mail campaign."

To read the full story visit: 11 Ways to Build an E-mail Subscription List

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.