May 16, 2008

AIS Media CEO, Thomas Harpointner, was highlighted on NBC San Diego discussing why businesses are using email marketing as a means to cut costs. His statements, drawn from his recent interview with BusinessWeek, included:

Combine annual increases in mail rates with the rising cost of paper, envelopes, ink, and printing, and most small companies find that doing business through postage mail is far more costly than using e-mail, .pdf files, and Web sites, says Thomas Harpointner, chief executive of AIS Media, an interactive marketing company in Atlanta. "We're seeing fewer companies that produce four-color, glossy brochures, informational CDs, and print catalogs these days. They are more likely to rely on digital documents, secure-login Web sites, and e-mail marketing," he says. "A sales person can refer customers to the company's Web site rather than mailing out a printed brochure."

Things such as company newsletters, trade publications, and sales catalogs are all moving online as companies cut costs and respond to environmental concerns. While certain legal documents, such as contracts, may still require paper originals, many small companies can use electronic formats for most of their communications with suppliers and customers. Online marketing campaigns cost about a penny per e-mail, Harpointner says, and outsourced e-mail service providers can help gather e-mail addresses, navigate "opt-in" lists and deal with spam filters.

To read the full story visit: Three Easy Ways To Cut Costs

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.